Castleton Font Duo

Castleton Font Duo

A versatile complimentary font duo. These two typefaces are the perfect match, well suited for professional clients, commercial and personal projects.

The Castleton Regular is a purposeful and clean serif, cinematic in feel that flirts closely on the border of a slab serif. The Castleton Sans has a light and refreshing charm, strong in shape and lines but carries a slightly more elegant undertone.

10 Tips For A Successful Product on Creative Market

There are over 250 000 products on Creative Market  and this number is increasing all the time. As a letterer and designer on the look out for awesome products, this is great, but as a shop owner how can I get my product noticed?

 

1. Ask yourself how can people benefit from my product. The best lesson I learnt whilst developing my first product was that you need to look at what you're creating as a tool; the people using it are buying it to help them create their own work so you need to ask yourself the following question. Firstly, how is this going to help others? and can I make it easier for them to use? secondly, “‘does it look great? and Would I buy this myself? Usability and style are key.

 

2. Study the successful products on Creative Market. Researching is a great way to find a gap for your own product to shine. One huge thing that you will notice is that successful products provide visual inspiration for  how the product will be beneficial. Don't only 'make' a helpful product but 'show' how it can be beneficial.

 

3. Produce a visually stunning cover - you know the saying, "Never judge a book by its cover." Well, that's rubbish. It's the first thing people will see and it is a chance to show off the strengths of the product. So make sure to have a strong title, beautiful imagery and maybe a few 'call to action' holders. You want to make it as clear and as punchy as possible. Avoid lots and lots of text - nobody will read it.

 

4. Design clear and easy to follow instructions - I recently put together a cheap cupboard from a high street chain and the instructions were shockingly hard to follow. It left me feeling frustrated and I lost all faith in the brand. It's the same for your products; even if you have developed the best tool on Creative Market if you can't use the damn thing easily then all your work is in vain. Clear visual instructions with easy to read short sharp steps are the best and if you can create tutorials then you're onto a winner.

 

5. Get feedback - There may be areas that you've missed, maybe the instructions aren't as clear as you thought. Feedback can really help tighten up your product and improve it. Creative Market  has an amazing community so reach out  for testers. Their opinions could really make a difference.

 

Now that you have a kiss ass product. You're ready to launch it to the world and by putting all that love and effort into it you have given your product the best chance of being successful. Heck, you may even get featured by the Creative Market team. But there are  no guarantees so here's how you can also support your product...

 

6. To advertise your product in the physical world you would make posters and put them up in places where your target audience hang out. The digital world is the same. The amazing cover image and inspirational examples you created can be repurposed and turned into 'posters'. Share it on your website, blog and social media. Be clear to tell people what it is, how it can help them and where to buy it. Be thoughtful to post in relevant places.

 

7. But I don't have any online presence? I don't have many followers and I don't have a blog. So team up! There are tonnes and tonnes of blogs and websites with thousands of followers that relate to your product so write a careful and polite email to them all and ask if they can feature your product. Most blogs are looking for awesome content for their audience so reach out to them. Consider a giveaway. You have to add value to their blog or site so a giveaway is a great way to attract an audience and give value to the blog/site. Oh, and maybe it's time to start your own small blog too : )

 

8. Remember step 5 - get feedback. The people who have given feedback are now invested in your ideas so ask them to help spread the word and repost on their blogs, websites and social media too.

 

9. Create and share a video tutorial. It's another great way to show off your product and people can instantly see how it will benefit them.

 

10. The Creative Market community is a great place to ask questions and by getting involved in the forums you'll start building  awareness for when you launch a product so go and get involved.

 

Good luck with creating your product, I hope this has helped and please feel free to get in touch if you have specific questions in building your product.

The Vintage Workshop Collection

  It's really great to be working on my first digital product. Soon to be released to the world. It's taking longer than I expected mainly because the collection has turned into a huge bundle of digital goodness. What started out being a few helpful photoshop smart object backgrounds has now developed into... • 6 SMART OBJECT BACKGROUNDS • A VINTAGE WORKSHOP FONT WITH ALTERNATE UPPERCASE LETTERS, PLUS GLYTHS & EXTRAS • 6 SMART OBJECT BACKGROUNDS • 6 EDITABLE LOGOS • PLUS A BONUS SET OF 10 ADVENTURE ICONS This collection is going to be really useful for letterers, designers and illustrators of mixed levels and with Illustrator and Photoshop files too. Look out on Instagram for updates, fun times and maybe, just maybe some giveaways as well.

 

It's really great to be working on my first digital product. Soon to be released to the world. It's taking longer than I expected mainly because the collection has turned into a huge bundle of digital goodness. What started out being a few helpful photoshop smart object backgrounds has now developed into...


• 6 SMART OBJECT BACKGROUNDS

• A VINTAGE WORKSHOP FONT WITH ALTERNATE UPPERCASE LETTERS, PLUS GLYTHS & EXTRAS

• 6 SMART OBJECT BACKGROUNDS

• 6 EDITABLE LOGOS

• PLUS A BONUS SET OF 10 ADVENTURE ICONS

This collection is going to be really useful for letterers, designers and illustrators of mixed levels and with Illustrator and Photoshop files too. Look out on Instagram for updates, fun times and maybe, just maybe some giveaways as well.

Be calm. Be free. Be yourself.

It was really awesome to have worked with Calm.com on a poster that features in Michael Acton Smith's new book 'Calm' published by Penguin Random House. The hand lettered poster highlights the positive effects that meditation has. Long gone are the connotations of the stereo typical, geranium oil burning hippy sitting crossed legged 'umming'. The book is jam packed with creative solutions, facts and inspiration to bring calm into everyday life.

calmposter.jpg

20 Inspirational Ampersands

Everyone loves an ampersand. There's no wonder that so many people these days are getting the elegant little symbol as a tattoo. They look super sweet but it is a bit crazy to think it just means 'and'. You don't see many people with 'and' tattoo's, maybe I'll get one just to be different.

The Ampersand started life over 20 Centuries ago as the word 'et' which is latin for 'and'. Our lazy little ancestors couldn't be bothered to write the two letters separately and joined them together as a ligature. Over-time it evolved into the beautiful symbol with have today. If you look closely at some ampersand's you can still make out the letters 'E' and 'T' but a bit like my signature that once clearly read my name and is now nothing more than a squiggle, the Ampersand has mostly taken on a new form. Unlike my signature, however, the Ampersand remains beautiful and elegant.

 

20 Inspirational Ampersands  – An Amazing & Varied Selection Of Artwork By Some Truly Talented Creatives...

001. Ampersand by Katrine Kolstrom

001. Ampersand by Katrine Kolstrom

002. Ampersand by Erik Marinovich

002. Ampersand by Erik Marinovich

003. Ampersand by Stephanie Baxter

003. Ampersand by Stephanie Baxter

004. Ampersand by Jessica Hische

004. Ampersand by Jessica Hische

005. Ampersand by Hoefler & Co 

005. Ampersand by Hoefler & Co 

006. Ampersand by Pawel Nolbert

006. Ampersand by Pawel Nolbert

007. Ampersand by Darren Booth

007. Ampersand by Darren Booth

008. Ampersand by Xavier_Casalta

008. Ampersand by Xavier_Casalta

009. Ampersand by Alexander Wright

009. Ampersand by Alexander Wright

010. Ampersand by 55 Hi's

010. Ampersand by 55 Hi's

011. Ampersand – source unknown

011. Ampersand – source unknown

012. Ampersand – Friends of Type

012. Ampersand – Friends of Type

013. Ampersand by Type Everything

013. Ampersand by Type Everything

014. Ampersand by Neil Tony Porter

014. Ampersand by Neil Tony Porter

015. Ampersand by Adam Trageser

015. Ampersand by Adam Trageser

016. Ampersand by Nick Slater

016. Ampersand by Nick Slater

017. Ampersand by Baubauhaus

017. Ampersand by Baubauhaus

018. Ampersand – source unknown

018. Ampersand – source unknown

019. Ampersand by Matt Chase

019. Ampersand by Matt Chase

020. Ampersand by Jon Contino

020. Ampersand by Jon Contino